New Year, New Look, Same Mission.

Introducing Behaviorally: Decision Precision. Our commitment remains the same: transporting brands to the exact moment of purchase transaction. Backed by data and science, we deliver the insights to know what your customers will decide, how they'll react, and what they'll do with better precision.

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Driving 2025 Forward: Tech + Insights

Brent Snider (Managing Director) explains how advancements in technology + human insight can play a more strategic role to maximize business outcomes.

Unlock Business Growth

Boosting Healthy Products Sales

Lori Herman (Mondelēz) shares how healthy products and strategic back-panel information can help drive transactions.

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A Year of Bold Decisions!

Alex Hunt (CEO) reflects on how bold choices have driven innovation, investment, and client success - setting the stage for a transformative 2025.

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