Today, January 21, 2025, we celebrate a significant milestone: exactly four years since we reinvented and rebranded our legacy firm as Behaviorally. This moment feels more momentous than any other four-year cycle wrapping up or starting this week!
The past four years have been transformative for Behaviorally. We owe an immense debt of gratitude to the exceptional clients we’ve had the privilege to partner with and to our incredible team members, past and present. It truly takes a village. With their support, we’ve delivered on the vision that launched our firm four years ago: combining behavioral consumer insights with digital-first solutions to introduce a better, faster, and cheaper suite of package testing products to markets around the world.
In 2025, our passion for partnering with manufacturers to drive shopper growth at the point of purchase transaction, that most important moment when all marketing value is realized, remains as strong as ever. While more than 70% of purchase decisions still happen at the digital and physical shelf, brands now compete with over 300 others for every minute of a consumer's attention in store. As the clear market leader in package testing, our clients continue to challenge Behaviorally to provide more precise guidance to help them win in the moment of purchase transaction whenever consequential decisions around packaging design are on the table.
This is where our database of behavioral package design metrics, the world’s largest, comes into play. Built through the productization and digitization of Behaviorally’s offer in recent years, it powers all our solutions. Regardless of the product or the stage in the package development process, every project now delivers a PackPower Score. This single, powerful number combines first-party consumer metrics with second-party sales data to predict how design options will impact sales. We’ve found that the most effective packaging can increase sales by up to 5%, while poor package design can lead to similar losses. This level of precision is exactly what brands rightly demand when making a high-stakes decision such as a packaging change.
That’s why we’re thrilled to unveil the next evolution in Behaviorally’s brand promise: Decision Precision. Our commitment remains steadfast: to transport brands to the exact moment of purchase transaction and understand what consumers will decide, how they’ll react, and what they’ll do. But our promise has been extended to do so with the precise data intelligence brands need to confidently make effective package design choices.
With the most accurate prediction of pack effectiveness available, we are uniquely positioned to support brands on this mission globally.
We hope you enjoy our new branding. Here’s to continuous improvement, transformation, and creating even more impactful and effective packaging over the next four years!
Contact us today to learn how Behaviorally's precision-driven insights can help you unlock profitable business outcomes this year.
THE AUTHOR
Based in New York, Alex Hunt is the CEO of Behaviorally. He is a recognized pioneer in the practical application of behavioral science to shopper marketing to help clients realize the most valuable moment in marketing: when a sales transaction occurs. Alex is acknowledged as an industry thought leader and a regular contributor to industry events as an advocate for the power of consumer insights to fuel commercial growth.
Follow Alex on X @AlexHunt84 or connect with him on LinkedIn.
