We are delighted that Behaviorally has been recognised as one of the Top 10 companies in Greenbook’s GRIT Business & Innovation Report Most Innovative Suppliers for each of the last 3 years and even prouder that this year we earned the #4 spot in the Full-Service Providers Category. This honour comes alongside this year being named a 2024 Quirk’s Awards Finalist for Best Market Research Supplier and a Finalist at the MRS Awards for Best Data Solution.
All these recognitions are a huge testament to the dedication, innovation, and leadership of our global team. These achievements underscore our commitment to delivering cutting-edge insights and solutions that empower brands to make better decisions, drive growth, and stay ahead in a rapidly evolving industry.
Constant Innovation, Unmatched Expertise
At Behaviorally, we combine the best of human intelligence with the power of artificial intelligence and technology to be faster, more cost-effective, and most importantly, better. Through groundbreaking solutions like GLADYS (AI collates behavioural qualitative data), Pack.AI™ (identifying high-performance packaging with AI), and the next-generation PackPower Score (an easy-to-understand one-number score to predict a pack’s performance with AI), we continuously redefine how insights delivers value to our clients. These tools, powered by our proprietary behavioural 4S framework (Be Seen, Shoppable, Seductive, and Selected) drive Decision Precision—enabling brands to act with confidence and clarity.
These recognitions and achievements keep inspiring us to keep pushing the boundaries of what's possible in consumer research.
A Team Like No Other
As Insight250 CEO, where we are consistently recognising the most talented individuals in the insights industry, I am especially proud of the work we’re doing at Behaviorally. Every milestone we achieve is built on the leadership and innovation of our passionate people. To succeed as a profession we must embrace change and innovation to evolve to meet the changing needs of our clients and the industry.
Spotlight: Conversations that Shape the Future
We are also excited to share impactful conversations, like my recent interview with Dr. Liubov Ruchinskaya, Head of Strategy, Analytics and Consumer Planning NE of Diageo and Founder of Insights Lighthouse at our virtual event, Decision Precision: an opportunity for insights, where we explored trends and challenges shaping the industry (watch the recording here). These dialogues are integral to our mission to foster collaboration and insight-sharing among industry leaders.
Your Partner for AI-Powered Research
As we celebrate this milestone, we remain focused on delivering AI-driven solutions that unlock deeper insights and create value for our clients. Whether it's perfecting pack designs, optimising shopper marketing strategies, or providing Decision Precision in key moments, we’re here to help brands succeed.
If you're looking for a partner to drive innovation and precision in your packaging research, contact us today to learn more about how our cutting-edge AI-powered solutions can help you own that most valuable moment in marketing: the purchase transaction.
THE AUTHOR
Crispin Beale is the Group President of Behaviorally. He leads the global customer success teams. He also serves as the CEO at Insight250 and is the senior strategic advisor to mTab. Crispin is a Fellow and past Chair/Board Director of the Market Research Society and has been an ESOMAR Representative for over a decade. Prior to Behaviorally, Crispin was on the Executive Management Board of Chime Communications and held the role of Group CEO for brands such as Opinion Leader, Brand Democracy, Facts International, and Watermelon. Crispin's career also includes key roles at BT, Royal Mail Group, and Dixons. He started as a chartered accountant and post qualification consulted at Cooper & Lybrand and PricewaterhouseCoopers.
