One of the core values we live by at Behaviorally is “Defining Tomorrow, Today”. In practice, this means that it’s woven into the DNA of our team members around the world not to accept the status quo, but rather continuously innovate and improve. In partnership with our clients, we’ve proven our collective capability to do this over again: in 2024 alone, developing a new platform called GLADYS (Generative Learnings Attitude and Decisions of Your Shoppers) to ensure a more collaborative and agile behavioral qualitative experience, as well as launching an entirely new program of unPACKED reports that explore the performance of packaging across categories. Just this week, we’re rolling out enhancements to our PackPower Score™, which now not only draws on our behavioral database to pinpoint capability of a packaging design to deliver sales, but quantifies which driver from our Be Seen, Shoppable, Seductive and Selected consumer behavior model is the true driver of ROI. Needless to say, we can’t wait to launch a series of new innovations in 2025, all drawing on the power of the world’s largest package design database and several of which are already part of alpha testing programs among key clients. Watch this space!
It's no surprise then, even if our commitment to continuous innovation would never allow us to take such recognition for granted, that Behaviorally has for the third straight year been ranked among the Top 10 “Most Innovative” suppliers in the Greenbook Research Industry Trends (GRIT Report). What does though always surprise and impress me, is the relentless commitment of the Behaviorally team to break the status-quo and find faster, cheaper and most importantly, always BETTER, ways to provide the precise data intelligence that the brands we are lucky enough to partner with need as they make large and important decisions. It can be tempting to accept the status-quo, and often this correlates with a bias to write-off new ideas and approaches as somehow less-than the legacy methods of yesterday, I’m grateful that at Behaviorally we’ve built a talented team, and coalition of supporting clients, whose bias instead is toward continuous improvement.
As we celebrate our inclusion among this year’s “most innovative” data and insights providers, I want to extend my gratitude and thanks to all Behaviorally team members, clients, and partners, as well as all others included in the GRIT Top 50. If you want to learn more about how the Behaviorally team is “Defining Tomorrow, Today” and our upcoming innovations, join us and several of our clients at our Decision Precision event on Friday November 15. You can register here.
THE AUTHOR
Based in New York, Alex Hunt is the global CEO of Behaviorally. He has driven the company's post-carve-out strategy, positioning, and rapid expansion, guiding transformation from a full-service market research agency to a market leading tech-enabled data intelligence partner to the world’s leading brands. Prior to Behaviorally, Alex served as the global CEO of PRS IN VIVO and spent a decade at System1 Group (formerly BrainJuicer). In that role, he directly oversaw the growth of the USA business, as well as led client-facing teams across 14 offices worldwide, and served as an Executive Director on the PLC Board. Alex initiated his career at Kantar, gaining experience in both the UK and US.
Follow Alex on Twitter @AlexHunt84 or connect with him on LinkedIn.
