In the U.S., the yogurt category is a vibrant market filled with a variety of flavors and styles. Whether served as a delicious snack, a wholesome breakfast or a satisfying dessert, yogurt has found its way into the hearts and homes of many Americans. To stand out in this competitive landscape, it’s essential for brands to understand what drives yogurt purchases and how to connect with these consumers in meaningful ways.
Behaviorally’s 4S framework serves as an effective model for analyzing and enhancing yogurt packaging to influence consumer behavior. Each component of this framework plays a vital role in helping yogurt brands attract and convert shopper interest into sales. Let’s uncover the factors that contribute to outstanding packaging on the yogurt shelf—brands that can successfully Be Seen, Be Shoppable, Be Seductive, and Be Selected!
Every pack. unPACKED.™
