In the bustling landscape of consumer shopping, understanding the why behind consumer behavior and decisions is paramount. This is why behavioral qualitative research helps to delve deeper into consumer behavior. Let’s embark on Behaviorally’s suite of behavioral qualitative products that can help you own that most valuable moment in marketing: the purchase transaction.
PackPath™ to Navigate the Retail Landscape
At the core of consumer goods lies packaging, which is a crucial element that can make or break a product’s success. With PackPath, brands can explore, discover, and evaluate packs within the retail environment. PackPath offers a fully comprehensive approach to understanding:
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Category Exploration: Brands can map out their current position against competitors to gain valuable insights into the market dynamics and landscape.
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Pack Discovery: Ensure their packaging design aligns with consumer expectations and preferences.
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Real Shopping Scenarios: PackPath brings pack evaluation to life by simulating real shopping scenarios, allowing brand marketers to witness firsthand how consumers interact with the packaging.
Stories™ to Unveil the Qualitative Why
Numbers can tell a story but can sometimes lack the depth needed to truly understand the consumer’s why behind their behaviors. This is where Stories comes in. Linked to quantitative surveys, Stories can unveil the narrative and deeper why behind the consumer decisions.
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Detailed Insights: By coupling quantitative data with in-depth interviews, Stories provides a holistic view and understanding of consumer behavior to allow brands to fully explore the motivations driving the purchasing decisions.
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Understanding the Benefits and Barriers: Dive deeper with Stories and uncover the benefits that attracted consumers to your brand and the barriers that deter them. This allows brands to make more informed decisions on what to launch in market to succeed.
GLADYS to Revolutionize Behavioral Qualitative Research with AI
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Our latest launch, GLADYS (Generative Learnings, Attitudes, and Decisions of Your Shoppers) platform is a game-changer in behavioral qualitative research utilizing the power of AI.
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Real-Time Collaboration: The GLADYS platform allows for real-time collaboration between marketers and the qualitative moderators, enabling further in-depth probing and a dynamic exchange of ideas, all available within the platform.
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AI-Powered Insights: By combining AI and behavioral qualitative research, the GLADYS platform collates all the analysis and data to provide actionable insights and predictive quantitative metrics tied to our PackPower Score™, which is an easy to understand one number score of potential sales impact of a new pack design.
GLADYS transforms qualitative research into a collaborative and fully dynamic process, ensuring brands possess timely and actionable data to create empathy with their consumers to win at the most valuable moment in marketing: the purchase transaction.
Behaviorally’s behavioral qualitative products transcend traditional market research, offering brands and marketers the tech-enabled tools to understand consumer behavior on a deeper level. Brands can navigate the intricate landscape of consumer decision-making with confidence and clarity. It’s not just about selling products – it’s about forging meaningful connections with consumers, one insight at a time.
Contact us today to learn how our qualitative suite can help you own the most valuable moment in marketing: the purchase transaction.
THE AUTHOR
Sheryl Brie is a Senior Vice President, Head of Behavioral Qualitative at Behaviorally. With over two decades in market research and spending her recent 14 years working in CPG shopping and packaging insights, she has conducted over 500 research projects and has spoken to more than 10,000 individuals about their shopping decision process. She is a behavioral science geek and is fascinated with how human perceptions filter their world and guide their choices and behaviors. Brie is also a recent empty nester with two adult children. Her daughter is following in her footsteps and is also in the market research industry. Her son is a U.S. Marine.
