Time flies when you’re having fun… or so the saying goes! At least this is exactly how the first half of 2024 has felt for all of us working at Behaviorally. This week, we look down at the calendar to realize the halfway point of the year has passed, and the July 4th holiday – at least in the United States – is now upon us. In a year of global uncertainty, with consumer sentiment at record lows, and which witnesses endless electoral battles being fought across the globe, I couldn’t be prouder of the value the Behaviorally team has delivered for our clients over the last six months.
At the beginning of this year, we set ourselves three objectives: ensuring we had a sustainable path for continued growth, expanding our data intelligence capabilities, and investing in development of future digital products that live up to our innovative reputation. Each goal has been on track in the first half. Our team has built capabilities and expanded into multiple new verticals, while at the same time earning 100% loyalty from the CPG enterprises we’re privileged to serve. Simultaneously, the launch of our GLADYS platform in Q1 has enhanced both the quality and accessibility of our behavioral qualitative data, making our team of experts and the clients they serve, quite literally data intelligent.
As we ready ourselves for the upgrade of several existing tech-enabled products and the launch of new ones, what’s even more exciting is that in H2 we expect to see the foundational work invested in product development over H1 to be evident to our clients. Many competitors continue to nobly focus on research design, from shelf-building capabilities to data collection methods, but we have instead myopically focused on improving the accuracy with which we can pinpoint pack design effectiveness. This answers the central question: will any new package design sell the product? Everything else is a means to an end, though it is of course helpful if the most accurate prediction of pack design effectiveness can also be obtained by brands at speed, scale, and through a series of flexible channels, including many supplemented by diagnostic and expert advisory. Watch this space!
So, in a holiday week for those of us in the United States, or during a week of political jostling in many other countries (this also happens to be America most weeks!), and in a year where hopefully you too have had so much fun the time has flown by, do take a moment to reflect on the progress made in H1 and imagine what’s going to be possible in H2. Certainly, for Behaviorally, I realize how much we’ve accomplished over six months and how much more we’re going to accomplish in the next six. In a year that has flown by, this moment of reflection also highlights just what a privilege it is to lead our talented team and work with the clients that we are honored to serve.
See you in H2!
- Alex
THE AUTHOR
Based in New York, Alex Hunt is the CEO of Behaviorally. He is a recognized pioneer in the practical application of behavioral science to shopper marketing to help clients realize the most valuable moment in marketing: when a sales transaction occurs. Alex is acknowledged as an industry thought leader and a regular contributor to industry events as an advocate for the power of consumer insights to fuel commercial growth.
Follow Alex on Twitter @AlexHunt84 or connect with him on LinkedIn.
