Hard to believe we’ve now passed the half-way mark of 2022: time flies when you love what you’re doing! This is always a good moment to take a pause and celebrate highlights from the year so far, thank the many among our team members, clients and partners who’ve persevered in making these successes possible, as well as think about what the second half of the year will bring.
One of our key focuses going into 2022 was renovating Behaviorally’s core package testing solutions. As part of that goal, and to celebrate our 50th year in business (formerly PRS) as well as our 1-year anniversary re-branded as Behaviorally, we published “The Power of Packaging to Drive Shopper Growth”, an e-book compiling learnings from over the past 5 decades. This was built upon our 30,000 strong design idea-database, collected among 15 million consumers, to provide inspiration and practical advice to create effective packaging and answer our client’s burning questions. It has been downloaded thousands of times and translated into both French and German. In the second half of 2022, we’re looking forward to taking our thought leadership on physical retail shelf packaging to the next level with the launch of new summary measures that are more predictive of the share change gained (or sometimes lost) as a result of packaging changes.
We also began 2022 with an innovation to support our clients search for sales growth at the digital shelf with the launch of our eFluence™ technology group. This team within Behaviorally leverages our groundbreaking Flash.PDP™ SaaS platform and cutting-edge visual recognition AI to assess the performance of a brand’s e-commerce images at scale. We couldn’t be more appreciative to the leading brands including Unilever, Hershey’s, PepsiCo, Nestlé Purina, Reynolds, Kimberly-Clark, and Mondelez who partnered with us to build a tool that helps understand the behaviors that drive e-commerce purchase transactions. It’s an area that’s only set to grow and a field in which we at Behaviorally are excited to earn market leader status.
Earlier in the year, we also announced plans for our on-gong global expansion. In the past 6 months, we have launched new hubs in 4 countries including: Australia, Germany, France, and Philippines. We also further grew and expanded our teams in Switzerland, Singapore, and opened our marquee office in New York City. It’s been terrific welcoming new team members and even better seeing the difference they’re already making to our client’s businesses around the world. Expect from Behaviorally further investment in our global growth in the upcoming months, despite the prevailing and much talked about economic headwinds, starting with the opening of an office in Thailand this July!
In the US, we’ve got a long July 4 weekend ahead to recharge before jumping into the second half of 2022. Until then, I want to express our deepest and sincere thanks to all our clients for choosing Behaviorally in 2022, our partners and stakeholders, and especially the Behaviorally team for all the hard work and successes they’ve delivered for our business and our clients over the past six months. The highlight of H1 for us was almost certainly our All-Staff Growth Summit held in May: it was the first time together in two years, first time together as Behaviorally, first time having built a new global network. This video from our off-site showcased many of the highpoints we’ve experienced as a team. Hope you enjoy it as much as we did! See you in H2!
THE AUTHOR
Based in New York, Alex Hunt is the CEO of Behaviorally. He is a recognized pioneer in the practical application of behavioral science to shopper marketing to help clients realize the most valuable moment in marketing: when a sales transaction occurs. Alex is acknowledged as an industry thought leader and a regular contributor to industry events as an advocate for the power of consumer insights to fuel commercial growth. Follow Alex on Twitter @AlexHunt84 or connect with him on LinkedIn.
