In the fast-paced world of product design and e-commerce, the integration of artificial intelligence (AI) technologies is changing the world of insights. AI is revolutionizing marketing research by supporting fine-tuned learning from vast data sets, predicting behaviors for tailored strategies, and enhancing insight professionals' knowledge. These advancements lead to streamlined processes, deeper consumer understanding, and delivery of impactful ideas that can drive improvements to a brand's bottom line..png?width=300&height=211&name=PackPower%20Score%20(2).png)
At Behaviorally, the integration of AI spans across Behaviorally’s entire tech-enabled product suite, providing evaluation of design in both the physical and digital shelf landscape, leading to optimized architectures, imagery, and content that drives desired behaviors and ultimately transactions. Behaviorally inventions, like GLADYS and the PackPower Score™, are transforming how businesses evaluate design and understand consumer behavior. These AI-based tools accelerate development processes, making it possible to gather and analyze data at unprecedented speed and scale.
GLADYS, a pioneering tool in qualitative research, is one way this is evident. Behaviorally’s GLADYS utilizes moderator-led gamified interventions to engage shoppers in a unique way. Through capturing behaviors, responses to projective techniques, and recording facial and body language for further observation, GLADYS enables the aggregation of shopper actions and feedback in real-time. This method enhances the depth of qualitative data collected, and the incorporation of AI enables comprehensive feedback on learning at a rate nearly 500% faster than traditional approaches.
Furthermore, AI brings the power of computer vision (CV), which is instrumental in visually deconstructing designs into their core components. This capability is at the heart of Behaviorally's tech-enabled proprietary tools, like the PackPower Score, which leverages robust datasets and behavioral science frameworks to predict shopper transactions and the ROI of packaging redesigns. The utilization of millions of data points to support AI-driven models results in predictive power that is not only accurate, but also fast and scalable.
This predictive power is particularly evident in the e-commerce domain, where state-of-the-art proprietary software applies the same CV technology to streamline the categorization and evaluation of images, including Front-of-Pack (FOP) and Mobile-Ready Hero Images (among many others). The ability to classify and evaluate various types of images rapidly enhances scalability and efficiency in image categorization – leading to e-commerce image management that moves beyond compliance, ensuring optimization to produce transactions.
As AI continues to advance, its role in driving innovation within the fields of packaging and e-commerce is undeniable. With the support of Behaviorally's expertise, behavioral science frameworks, and the world's largest design database, the future promises continued development of high-precision custom models, revolutionary applications for a variety of business use cases, and unique intellectual properties.
The journey towards leveraging AI to redefine the intersection of consumer behavior, design evaluation, and technological innovation is only just beginning. As pioneers in behavioral science and AI integration, Behaviorally stands ready to guide businesses through this dynamic landscape, ensuring they seize every opportunity to connect with consumers at the most important moment of marketing: the transaction.
Reach out to Behaviorally today and let us help you harness the full potential of AI in your marketing endeavors. Embrace the future of consumer engagement with confidence and clarity.
THE AUTHOR
Matt Salem, SVP Customer Success, loves researching anything and everything – professionally and personally! As the host of Behaviorally’s ‘Our Best Behavior’ podcast, he speaks with guests across a variety of topics tied to driving the most important moment in marketing – the transaction. With over 20 years at Behaviorally, Salem’s wide range of research experience across packaging, shopper merchandising, and path-to-purchase initiatives helps him ensure customer success.
