The Cannes Lions 2024 Festival of Creativity was in full swing, bringing together the brightest minds in the industry to celebrate and explore the power of creativity. Behaviorally was proud to be sponsoring the Insights Lighthouse session at Cannes Lions 2024, which has been a thrilling showcase of creativity and innovation. Our session, titled "The bull case vs the bear case: insights has driven creativity and will do so even more using AI or insights is falling short?" brought together industry leaders to explore the critical role of insights in driving creativity.
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Moderated by our CEO, Alex Hunt, the panel featured esteemed experts including Francky David from Nestlé, Nicole Umana from Mars, and Jennifer Picard from Sanofi Consumer Healthcare. The discussion delved into how insights can ignite creativity, the potential challenges, and the future impact of AI on the creative process. Attendees walked away with actionable strategies to harness insights for commercial success and avoid common pitfalls.
Cannes Lions 2024 also celebrated historic wins, including Iceland’s Brandenburg Reykjavik earning its first-ever Bronze Lion in Design for ‘New Gen Energy’. Standout campaigns included 'The Last Performance' by Orsted, which took home the Grand Prix in the Film category, and 'The Artois Probability' by AB InBev, securing a Grand Prix in Creative Data. The festival offered a wealth of content accessible through the Digital Pass, allowing participants to stream sessions, watch Awards Shows live, and continue learning until July 12th.
Key sessions emphasized the evolving relationship between creative partners and brand counterparts. The State of Creativity report highlighted the importance of improving these relationships to boost business outcomes. Additionally, our partnership with Google for the annual survey on AI’s impact on the creative industry underscored ongoing discussions about the future of advertising.
Behaviorally is honored to have contributed to the rich dialogue at Cannes Lions 2024 and looks forward to leveraging these insights to drive creativity and innovation in the industry.
Contact us to learn more about other industry events we’re attending.
THE AUTHOR
Crispin Beale is the Group President of Behaviorally. He leads the global customer success teams. He also serves as the CEO at Insight250 and is the senior strategic advisor to mTab. Crispin is a Fellow and past Chair/Board Director of the Market Research Society and has been an ESOMAR Representative for over a decade. Prior to Behaviorally, Crispin was on the Executive Management Board of Chime Communications and held the role of Group CEO for brands such as Opinion Leader, Brand Democracy, Facts International, and Watermelon. Crispin's career also includes key roles at BT, Royal Mail Group, and Dixons. He started as a chartered accountant and post qualification consulted at Cooper & Lybrand and PricewaterhouseCoopers.
