(London) Behaviorally is pleased to announce the appointment of Katie O'Connor as Senior Vice President, Key Accounts, based in their London office. Behaviorally’s tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. We transport you to the moment of purchase transaction. We know exactly what your customers will decide, and we guide you with decision precision intelligence.
Katie brings over 15 years of experience in insights and research consultancy. Prior to joining Behaviorally, she held senior positions at Bounce Insights, Zappi, STRAT7 Incite, and others, where she played a key role in driving consumer insights, research innovation, and strategic growth. With extensive experience in leveraging data-driven methodologies to decode consumer behavior, she has helped brands optimize their packaging, branding, and marketing strategies to drive engagement and sales. In her new role, Katie will lead strategic initiatives for key accounts, leveraging her expertise in consumer insights to drive growth, enhance client partnerships, and deliver data-driven solutions that optimize brand performance.
Crispin Beale, Group President at Behaviorally, said of the appointment, "We are thrilled to welcome Katie to the Behaviorally team. Her extensive experience and proven track record in the insights industry make her the ideal leader to help drive growth for our key accounts. With her expertise, we are confident that we will continue to provide our clients with innovative, data-driven solutions that deliver real business impact."
Katie stated, "I am excited to join the Behaviorally team as Senior Vice President, Key Accounts. I look forward to working closely with our clients to deliver actionable insights and drive growth through innovative, data-driven solutions. It’s an exciting time to be part of such a forward-thinking company, and I’m eager to contribute to our continued success."
About Behaviorally: We Are Behaviorally. Guided with Decision Precision. We transport you to the moment of purchase transaction. We know exactly what your customers will decide. How they’ll react. What they’ll do. We’re data. We’re science. Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. Our PackPower Score™ is the intelligence you need to develop packaging that sells. From Consumer Packaged Goods to Health & Well-Being, Technology, and Retail, our market-leading data intelligence drives decisions that lead to transactions.
More information about Behaviorally can be found at: http://www.behaviorally.com/
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LinkedIn: https://www.linkedin.com/company/behaviorallyinc/
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For Media Inquiries: Janice Lai, Vice President, Marketing, Janice.Lai@behaviorally.com
