Jeff Haselum Joins to Lead New Behaviorally New York Office

(New York City) Behaviorally (formerly PRS), the digital-first market leader in shopper marketing consultancy, is pleased to welcome Jeff Haselum as Senior Vice President to lead their rapidly growing New York City-based practice. This latest opening follows launches last month in Switzerland and Australia.

Behaviorally applies a future-forward digital-first approach to shopper research, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth at both the digital and physical shelf.

With over 20 years of experience in the research industry, Haselum most recently was the Global Client Partner at InSites Consulting. He also held senior roles at Join the Dots, Harris Interactive, and ABa Quality Monitoring.

Behaviorally’s Group President, Crispin Beale, commented, “We’re very excited to have Jeff joining our growing team during such an exhilarating time as we anchor our New York customer success practice at a new Manhattan location. Jeff’s experience in behavioral insights, managing the needs of tier-one clients, and leading a team of researchers to achieve global revenue growth, makes him the ideal candidate to help us reach our own growth objectives.”