As highlighted in this year’s GRIT (GreenBook Research Industry Trends) Report, AI is playing a transformative role in transforming the insights industry. At Behaviorally, we have been at the forefront of this transformation, leveraging AI to unlock data faster, more accurately, and more cost-effectively. Our clients are already seeing the benefits of this tech-driven innovation through the products we have built to streamline insights delivery.
Through platforms like GLADYS (Generative Learnings Attitudes and Decisions of Your Shoppers), we’ve revolutionized how behavioral qualitative insights are captured and analyzed. GLADYS enhances productivity by aggregating data and enabling real-time collaboration through a dynamic platform.
Another core innovation is our PackPower Score™, an AI-powered, one-number predictor of packaging design's impact on sales. Integrated across our entire product stack and powered by our leading consumer behavioral database, PackPower Score provides brands with rapid, actionable data to help them optimize their packaging strategies in a highly competitive retail environment.
The effectiveness of AI, however, relies on access to robust datasets, and this is where Behaviorally stands out. Our unmatched behavioral database fuels our AI tools, allowing us to deliver insights that are not only predictive but truly actionable. This empowers our clients to make data-driven decisions that directly impact their commercial outcomes.
Looking ahead to 2025, AI will continue to drive our innovation efforts. We remain committed to delivering insights that matter—faster, smarter, and with precision—helping our clients stay ahead in an ever-evolving marketplace. Do read our GRIT Commentary, “AI at Work”, and access the full report here.
THE AUTHOR
Thibault Cousot is a Senior Vice President and Head of Product at Behaviorally based in their New York City office. He is an experienced transformative leader with a rich history in shaping product development and driving revenue growth. Thibault spearheads the product team's efforts to enhance and expand the existing product stack. His strategic focus on integrating AI and cutting-edge technologies into the market-leading package design database reflects a commitment to elevating their data intelligence innovation.
