The French hair care market is a well-established and growing segment within the country's beauty and personal care industry. French consumers are increasingly seeking products that promote healthy, beautiful hair while addressing personal concerns such as dryness, frizz, scalp issues, and other needs. Furthermore, trends such as natural, high-quality ingredients are also influencing shoppers’ purchasing decisions. With all these factors in mind, along with the wide array of options that are available to hair care shoppers, packaging plays an important role at shelf to capture consumers’ attention and convince them to make their ultimate purchase.
Behaviorally’s 4S framework can help hair care brands effectively connect with shoppers and influence their purchase decisions through thoughtfully designed packaging. This framework emphasises four key factors for successful packaging – Be Seen, Be Shoppable, Be Seductive, and, ultimately, Be Selected.
Every pack. unPACKED.™
