Shoptalk 2024 in Las Vegas, March 17-20, was filled with great energy and enlightening discussions that left us inspired and eager to delve into the future of retail and shopper research.
Here are some key takeaways from the event:
Bath & Body Works’ Innovative Approach: Pioneering Packaging Innovation CEO, Gina Boswell, captivated the audience with Bath & Body Works' bold approach to innovation. By reimagining their packaging strategies, they aim to bridge the gap between in-store sensory experiences and the online shopping realm. With insightful quotes like "You don’t need to smell, to shop anymore," they underscored the pivotal role of packaging in shaping consumer experiences. As they transition to eCommerce, the emotive impact of packaging design becomes paramount in cultivating enduring brand connections.
Macy’s Embracing Evolution: Tony Spring, CEO of Macy’s, shared their transformative journey towards a more dynamic and customer-centric retail landscape. Recognizing the need to evolve with shifting consumer preferences, Macy’s embarked on bold initiatives to revitalize the shopping experience. By embracing innovation and modernization, they aim to create immersive in-store environments complemented by seamless online offerings. This strategic shift reflects their commitment to staying ahead of the curve and delivering enhanced shopping experiences.
Innovating for Tomorrow: A leading CPG company highlighted the importance of innovation and adaptability in today’s dynamic retail landscape. Leveraging a blend of qualitative, quantitative, and AI-driven approaches, they aim to expedite product innovation cycles and enhance market effectiveness. Additionally, their commitment to providing comprehensive retail solutions underscores their role as a trusted partner for retailers seeking to navigate evolving consumer behaviors.
The Rise of Generative AI: The advent of Generative AI heralds a new era of efficiency and insight for brands and retailers alike. With a focus on accelerating project timelines and bolstering predictive capabilities, Generative AI tools empower businesses to glean deeper insights and make informed decisions. By harnessing the power of AI-driven insights, companies can streamline innovation processes and drive tangible business outcomes.
As we reflect on the insights gleaned from Shoptalk 2024, it's evident that the event has provided invaluable guidance for retailers and brands navigating the evolving landscape of retail. And for those who missed out on this year's event, be sure to mark your calendars for future opportunities to engage with industry leaders, gain actionable insights, and chart the course for innovation in retail by connecting with our Behaviorally team.
Contact us today to learn more about how our innovative AI product stack can help you own the most valuable moment in shopper marketing: the purchase transaction.
THE AUTHOR
Corey Zinser is a Director of Business Development at Behaviorally. With a background in marketing and sales, he has a true passion for partnering with CPG, health and wellness, and beverage companies guiding them through their upcoming initiatives, projects, or challenges. Outside of the office, Corey enjoys time spent with his wife and two children, whether it's exploring nature through hiking and biking or embarking on exciting travel adventures.
