At Behaviorally, we believe that great decisions start with great data. As the industry leader in transporting you to the moment of purchase transaction, we understand that data integrity is the foundation of impactful insights. That’s why we are proud to announce that we have signed the Global Data Quality (GDQ) Initiative’s Data Quality Excellence Pledge, reinforcing our commitment to the highest industry standards in data collection, analysis, and ethical research practices.
The Importance of Data Quality in Consumer Insights
Consumer behavior is complex. To provide our clients with decision precision data intelligence, we rely on tech-enabled products, cutting-edge AI solutions, and a deep understanding of the consumer’s journey. However, even the most advanced analytics are only as strong as the data they are built upon.
Low-quality or biased data leads to misguided strategies, wasted resources, and ultimately, weaker business outcomes. The Data Quality Excellence Pledge ensures that organizations across our industry are working together to set new benchmarks for reliability, transparency, and accountability.
What This Means for Our Clients
By signing this pledge, Behaviorally is reinforcing our dedication to trustworthy, high-quality insights that drive commercial success. Here’s what this means in practice:
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Ethical and Transparent Research: We uphold the highest standards in respondent recruitment, survey design, and data collection - ensuring accuracy and authenticity.
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Cutting-Edge AI, Built on Quality Data: Our AI-powered solutions like PackPower Score™, Pack.AI™, and eCom.AI are fueled by data that is clean, unbiased, and rigorously validated.
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Protecting Your Business from Bad Data: In a world of increasing data fraud and misinformation, we proactively safeguard our methodologies to deliver insights that clients can trust.
A Shared Responsibility for the Future of Insights
The Data Quality Excellence Pledge is not just a statement, it is our commitment to you on shaping the future of insights. We applaud the Insights Association and the Global Data Quality Initiative for championing this cause and bringing together industry leaders to uphold the integrity of our field.
At Behaviorally, we take pride in helping brands make smarter decisions with the confidence that every insight is rooted in precision. Because in the ever-evolving world of consumer behavior, only the best data leads to the best outcomes.
🔗 Learn more about the pledge here: Global Data Quality Initiative
THE AUTHOR
Anne Martin is the Vice President of Field Operations at Behaviorally, where she specializes in market research operations and procurement. She focuses on optimizing workflows and ensuring high-quality deliverables for clients. Anne is dedicated to maintaining quality control and upholding the integrity of research in an ever-evolving data landscape.
Outside of work, Anne enjoys traveling and discovering great places to recharge, as well as spending time with her dogs.
