Christine Baskin Joins Behaviorally Leading New OTC Shopper Consultancy

(New York City) Behaviorally, the digital-first market leader in shopper marketing consultancy is pleased to welcome Christine Baskin to their growing New York City-based practice headed by Senior Vice President, Jeff Haselum, and will be joining newly named Vice President, Cindy O’Flanagan. In her new role, Baskin will be leading the OTC (over-the-counter) pharmaceutical customer success teams.

Behaviorally applies a future-forward digital-first approach to shopper research, a unique behavioral framework, state of the art AI technology, and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth at both the digital and physical shelf.

Prior to joining Behaviorally, Baskin was Vice President of the Innovation Service Line at Ipsos. With over 15 years of experience, Baskin has also held leadership roles at Kantar, Merkle Inc., BIOVID Corporation, and TNS Healthcare.

Behaviorally’s Group President, Crispin Beale said of Baskin’s joining, “We are very excited to have Christine on the team as she’s such a passionate, results-driven leader who’s a creative and collaborative problem-solver. With her extensive experience working with pharmaceutical, biotech, and other health sectors, she will be a great point person to help our customers reach their sales goals. I look forward to seeing Christine’s success in this space as she drives the Behaviorally vision to deliver competitive advantage to our clients.”