Business Critical Issue

The Coca-Cola Company, who offers a refreshing and enjoyable beverage option designed specifically for children, aimed to develop new packaging to elevate its brand image, strengthen market presence, and enhance consumer appeal while effectively communicating a fresh, modern identity against key competitors.

Multi-Modal Engagement

Coca-Cola conducted research using Behaviorally’s Pack.AI tool to narrow down design options and further validated the winning design through PackFlash®.

Growth Outcomes

Validation testing confirmed that the new design is perceived as more fun, convenient, and easier to understand compared to the current design. Additionally, Purchase Intent for the new design significantly outperformed Behaviorally norms.

“We are very excited to see this new look on shelf. Thanks to the Behaviorally team for helping to make it happen!”

- Sarah Montgomery, Director, Human Insights,
The Coca-Cola Company