Case Study: Nature's Way

BUSINESS CRITICAL ISSUE

While on the journey to re-design their brand identity and packaging for their portfolio of brands, Nature’s Way was seeking to understand the following about potential new packaging designs:

• • Ability to breakthrough on shelf

  • Navigability of the redesigned portfolio among current users and non-users

  • Emotional resonance and benefit communication relative to competitors

MULTI-MODAL ENGAGEMENT

Nature’s Way conducted research via Behaviorally’s PackPath and further validated results in PackFlash.

GROWTH OUTCOMES

Through multiple rounds of design optimizations and rigorous testing, the final optimized design showed significant improvement across key areas: purchase intent, findability, and desired emotional equities.

Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs.