Case Study: Dunkin’® At-Home Coffee

BUSINESS CRITICAL ISSUE

The J.M. Smucker Company wanted to update its Dunkin’ at-home packaging in 2018 to reflect the new brand identity of the retailer.

LEARNING

Research identified a final option that showed minimal risk across the path to purchase while allowing the brand to transition in a direction aligned with strategic goals.

GROWTH OUTCOMES

The new design was launched in 2020 and has contributed to a 16% lift in sales.

Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs.

Explore this and other case studies in 'The Power of Packaging to Drive Purchase Transactions,' our guide that provides data intelligence to the world’s leading brands to keep pace with the complex challenges presented by today’s physical and digital retail environments. Compiled over 50+ years of packaging tests, it now integrates insights from our cutting-edge, AI-powered product stack.

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Case Study: Dunkin’® At-Home Coffee

We are Behaviorally, The Transaction Experts

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