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Total Plaque Pro-Release, a new Colgate-Palmolive product targeting plaque, underwent pack design testing by Behaviorally. The goal was to effectively communicate its unique positioning on the shelf.
The designs screened were engaging, colorful, and featured a distinctive graphic, a colored holographic emblem on pack. Pack.AI™ identified Benefits to purchase and helped alleviate Barriers to communication to help provide a clear path for the winning design to move forward to market.
Launched in 2023, the new design for Total Plaque Pro-Release earned accolades, including a Best of Beauty from Allure. |
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