The French market for non-alcoholic beverages, such as sodas, colas, iced teas, fruit juices, and energy drinks, has seen significant growth. These drinks, which are widely available in supermarkets and convenience stores across the country, have become an integral part of daily life for many consumers. Whether they are grabbing a quick refreshment or stocking up for their home, packaging plays an important role in guiding their purchase decisions.
Beverage brands must navigate several key factors when engaging shoppers through packaging. To drive sales and eliminate barriers, brands must focus on packaging that resonates with consumers. Behaviorally’s 4S framework helps brands identify critical elements to prioritize throughout the shopper journey. Let’s dive into how beverage brands can master the art of being Seen, Shoppable, Seductive, and Selected!
Every pack. unPACKED.™
