In the ever-evolving landscape of insights, understanding consumer behavior has always been the key for brands to edge out the competition. From the intricacies of packaging design to the slight nuances of advertising messages and impact of ad campaigns, the need of insights is more crucial than ever. Behaviorally has been pioneering AI in insights to solve client challenges faster and better than ever before.
Evolution of Insights
Traditionally, market research has relied heavily on quantitative and qualitative methods to gather consumer insights. While effective when well executed, these methods come with their limitations – speed, cost, and volume of data that can be processed. The wide adoption of Natural Language Processing at the turn of the century was a significant turning point and saw the rise of plenty of AI-powered products.
At Behaviorally, our suite of products is designed to address the specific needs of our clients through custom AI solutions. Leveraging the latest advancements in AI research and our in-house expertise to craft impactful solutions to tackle unique market research challenges. Our focus is to continuously improve our understanding – be it decoding visual and textual content, understanding of consumer preferences and behaviors, and quantifying market impact. Our systems include state-of-the-art and foundational models for computer vision including image recognition, object detection, segmentation, natural language processing and generative AI. Those systems are trained and deployed to empower businesses with actionable insights.
The Future of AI in Insights
The pace of AI innovation is unlikely to slow down and most decision makers in market research no longer plan for “if” but “when”. The synergy between AI and humans is not a distant future scenario, this partnership has reshaped the way insights professionals analyze complex data, fuel creativity and help make decisions. Take for example Behaviorally’s GLADYS, a groundbreaking digital platform that combines AI capabilities with proven qualitative techniques, offering immediate, relevant, and actionable insights. Sophisticated integrations of AI systems will continue.
We anticipate hyper-personalization will reach new heights: the development of predictive AI models capable of forecasting consumer behavior with unprecedented precision, continuously learning and adapting in real-time. This evolution will usher a new era of social media marketing campaigns, allowing for instant adjustments based on consumer feedback.
Generative AI will be widely adopted across the industry, generating packaging, campaigns and multi-modal content optimized for predicted success. Interactive ads that adapt in real-time to viewer’s reactions no longer seem too farfetched, further blurring the lines between imagination and reality.
Our focus and efforts have been and will remain on solving our client problems. Amidst this AI revolution, we are not just keeping pace, we are leading the charge to empower our clients with the tools they need to stay ahead in a rapidly changing market landscape. Behaviorally at the helm, the future promises a paradigm shift towards smarter, more intuitive insights, empowering businesses to thrive in an ever-evolving marketplace and own that most valuable moment in marketing: the purchase transaction.
Reach out to Behaviorally today and let us help you harness the full potential of AI in your marketing endeavors. Embrace the future of consumer engagement with confidence and clarity.
THE AUTHOR
Thibault Cousot is a Senior Vice President and Head of Product at Behaviorally based in their New York City office. He is an experienced transformative leader with a rich history in shaping product development and driving revenue growth. Thibault spearheads the product team's efforts to enhance and expand the existing product stack. His strategic focus on integrating AI and cutting-edge technologies into the market-leading package design database reflects a commitment to elevating their data intelligence innovation.
