Celebrating 30 of the Most Effective New Pack Designs of 2022
(New York City) From the leaders in understanding consumer behavior at the digital and physical shelf, Behaviorally today announces the PackPower Awards, which celebrates 30 of the most effective new pack designs of 2022.
These highly effective designs were identified by artificial intelligence using Behaviorally’s latest innovation, the PackPower Score™, which has shown that successful package design change has the power to drive sales lifts of up to 5%. Integrated across Behaviorally’s suite of digital products, the Score is powered by the combination of the world’s largest pack design database with over 32 million behavioral datapoints, image recognition AI, and in-market sales data.
Behaviorally applies a unique behavioral framework and decades of category expertise to consumer understanding, resulting in the world’s most predictive ecosystem of behavioral data assets related to marketing effectiveness. We leverage this dynamic dataset with state-of-the-art AI technology to unlock predictive metrics that help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
Utilizing the PackPower Score, Behaviorally tested more than 1,000 pack designs across 50+ countries and 50+ categories, selected from among those featured in over 15 industry publications between 2021 and 2022. Among the 30 effective package designs celebrated in the 2022 list, companies include Aldi, Coca-Cola, Diageo, Johnson & Johnson, Nestlé, PepsiCo, Unilever, and more. Countries represented include Australia, Germany, Italy, Japan, Korea, United Kingdom, and the United States. The leading designs are showcased in the metaverse in an art gallery installation as Behaviorally continues to experiment with new, innovative platforms.
Behaviorally CEO, Alex Hunt, said of the awards, “Our recent innovation, the PackPower Score, highlighted the immense power of packaging to drive sales growth. As the PackPower Score becomes the default metric for predicting packaging power across the consumer goods industry, it feels right to celebrate a cross-section of the most effective package design launches from the past year via the PackPower Awards. Congratulations to those behind all the leading designs, from all corners of the globe, and we encourage everyone to visit the metaverse gallery display to view best-in-class examples of packaging that can help brands win in the moment of purchase transaction.”
To see the PackPower Awards art installation, please visit: Behaviorally’s PackPower Awards Gallery
For more information on the PackPower Awards, the metaverse art installation, and the PackPower Score, please visit www.behaviorally.com or contact our Behaviorally Linkedin.
About Behaviorally: We are Behaviorally, The Transaction Experts. Behaviorally applies a unique behavioral framework and decades of category expertise to consumer understanding, resulting in the world’s most comprehensive ecosystem of behavioral data assets related to marketing effectiveness. We leverage this dynamic dataset with state-of-the-art AI technology to unlock predictive metrics that help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
More information about Behaviorally can be found at: http://www.behaviorally.com/
Twitter: @behaviorallyinc
LinkedIn: https://www.linkedin.com/company/behaviorallyinc/
For Media Inquiries: Janice Lai, VP of Marketing
