Harnessing AI to Predict Sales Impact of Pack Designs
(New York City) Behaviorally, the Transaction Experts delivering data intelligence to own the most valuable moment in marketing: the purchase transaction, are pleased to announce the strategic partnership with Woxi, a next-generation predictive analytics platform for innovation decision-makers. This collaboration marks Behaviorally's designation as a Woxi Ready partner, enhancing the company's capabilities in delivering advanced, data-driven insights to clients globally.
Behaviorally’s tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics to help customers influence behavior in the final moments along the path-to-purchase. This partnership will integrate Behaviorally’s PackPower Score™, an easy-to-understand one-number metric that predicts the potential shift in sales as a result of packaging designs and benchmarks against competitors in any category, into Woxi’s platform. The Woxi platform is designed to answer core questions at every stage of the development process. Fully integrated across Behaviorally’s market-leading suite of quantitative and qualitative pack testing products, the PackPower Score is powered by the combination of the world’s largest pack design database with over 270 million behavioral datapoints, image recognition AI, and in-market sales data. Behaviorally’s research has shown that successful packaging design can increase sales by more than 5%.
Thibault Cousot, Behaviorally’s Senior Vice President and Head of Product, commented on the partnership, stating, "We are thrilled to be named a Woxi Ready partner. This collaboration aligns perfectly with the Company’s mission to provide our customers with the most tech-enabled data intelligence and actionable insights. The integration of our PackPower Score within Woxi’s platform will enable customers to confidently launch new products with more precise and accurate data."
“We’re excited to frictionlessly feed Behaviorally’s AI-powered pack testing into Woxi’s predictive analytics platform” said Chris Adrien, Founder and CEO of Woxi. “Behaviorally has innovated around the core principles of great packaging design over the past 50+ years and we’re looking forward to bringing their digital-first, cutting-edge pack testing services into our proven innovation framework to impact what matters most, sales.”
The partnership with Woxi underscores Behaviorally's commitment to innovation and its dedication to leveraging the latest technologies to enhance its product stack. By becoming a Woxi Ready partner, Behaviorally continues to solidify its position as a leader in the field of consumer behavior research and marketing. For more information about Behaviorally, please visit www.behaviorally.com.
About Behaviorally: We are Behaviorally, The Transaction Experts. Influencing behavior in the final moments along the path-to-purchase is everything. Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. We deliver data intelligence to own the most valuable moment in marketing: the purchase transaction.
About Woxi: Woxi is a next generation predictive analytics platform for innovation decision makers. Woxi helps drive better innovation decision making by enabling instantaneous sales predictions and ‘what if’ scenario planning, for every initiative, at every stage of the development process, using the preferred insights and data our clients already own. Woxi is a global innovation company, building industry-leading frameworks, models, and software. We are modern, agile product development specialists with decades of experience in new product innovation. We work with the largest multinational companies and help teams make better innovation decisions through prediction.t Behaviorally: We are Behaviorally, The Transaction Experts. Influencing behavior in the final moments along the path-to-purchase is everything. Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. We deliver data intelligence to own the most valuable moment in marketing: the purchase transaction.
