Yoghurts unPACKED™ Report - France

In France, yoghurt is a staple of the French diet. The French consumer embraces a “simple and pure” philosophy with yoghurt, favouring minimally processed products with fewer ingredients, with many people consuming yoghurt as a key part of their daily meals. Shoppers particularly enjoy their yoghurt for breakfast or as a dessert. To compete effectively in this landscape, brands must understand what drives French consumers to buy yoghurt and convey this through their packaging to achieve success.

As consumers’ preferences and tastes change, brands must also adapt and innovate their packaging to stay relevant and competitive. By applying Behaviorally's 4S framework, focusing on how brands can be Seen, Shoppable, Seductive, and Selected, yoghurt brands can engage consumers and boost sales in this competitive market. Each ‘S’ of our framework can meaningfully impact shopping behaviours and help truly understand what drives shopper interests, and ultimately their purchase decisions. What does it take for yoghurt packaging in France to be successfully Seen, Shoppable, Seductive, and Selected?

Every pack. ^unPACKED.^™