Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO of Behaviorally (Formerly PRS), discusses the strategy behind the re-branding of PRS IN VIVO USA as Behaviorally and how the new brand promise will serve clients’ needs more effectively in an omnichannel retail world with ESOMAR in this special interview that aired February 11, 2021.