The Power of Packaging to Drive Purchase Transactions

Earlier this month, I wrote a blog announcing the upcoming publication of the Third Edition of Behaviorally’s "Power of Packaging" book. I am excited to say that launch day has come, and starting this morning, you can download an electronic version or request a hard copy here.

So, what’s changed? As we prepared for the release, the impact of the transformation of Behaviorally’s product stack became ever clearer. We can now predict packaging effectiveness with much greater precision, speed, and scale. We hope these new data points, including references to our PackPower Score™ and pioneer work at the digital shelf, bring this latest edition to life.

But there’s also much that’s consistent in this new edition. Behaviorally (formerly PRS) has held a market leadership position in packaging effectiveness testing since 1972. We’ve discovered, and recommended to the brands we have partnered with, the design principles that drive packaging effectiveness over decades: these don’t change. Thus, this edition presents a familiar formula for effective packaging design with ever more compelling evidence drawn from our behavioral database to support and prove the true power packaging has at the point of purchase transaction.

Please be sure to register for our virtual event that dives into the new edition here. If you cannot attend, contact your local Behaviorally team for a follow-up session.

But before you do, I want to take a moment to say THANK YOU to all the clients who have partnered with Behaviorally in recent years, and especially Nick Graham of Mondelez who penned a fantastic introduction, as well as those brands who allowed us to showcase a terrific series of case studies. Also, thank you to the entire Behaviorally team; your focus on outstanding work, lasting client partnerships, and commitment to creating the future are truly inspiring. It’s texts such as the “Power of Packaging” that prove you’re the real deal, not just in the past and for today, but into the future.

THE AUTHOR

Based in New York, Alex Hunt is the CEO of Behaviorally. He is a recognized pioneer in the practical application of behavioral science to shopper marketing to help clients realize the most valuable moment in marketing: when a sales transaction occurs. Alex is acknowledged as an industry thought leader and a regular contributor to industry events as an advocate for the power of consumer insights to fuel commercial growth.

Follow Alex on Twitter @AlexHunt84 or connect with him on LinkedIn.