Third Edition
The principles of great packaging design are timeless, having been built on Behaviorally’s 50+ years as the market leader for understanding human decisions in the most important moment of marketing: when a purchase transaction takes place.
Since the release of our earlier editions, unprecedented progress has been made to enhance the accuracy, speed, and scale with which packaging effectiveness can be validated at any stage during the design process. AI-enablement of Behaviorally’s digital product stack has allowed the data intelligence we provide to the world’s leading brands to keep pace with the complex challenges presented by today’s physical and digital retail environments.
We know you and your design teams will find added inspiration in this updated guide to building effective packaging, informed by a deeper and more predictive set of behavioral consumer feedback data.
We hope you enjoy reading and find it useful, as we did while compiling the e-book!
French, German, and Spanish translations now available!
Contact us today to learn more about the learnings and principles found in our e-book.
