Spirits unPACKED Report

Alcoholic beverages are a constantly changing landscape – in part impacted by a wide variety of consumer preferences including changing tastes, flavor experimentation, a desire for hand-crafted/small-batch liquids, the use of artisan techniques that leverage heritage and expertise, and authenticity. A key marketing vehicle to convey these considerations and more to consumers is the packaging for the liquids themselves.

At Behaviorally, we understand that effective packaging design is not merely about creating a container for a product; it's about crafting a powerful tool that influences consumer behavior and drives purchase decisions. Packaging serves as the first point of contact between a product and a consumer. It's the “visual hello” that can either attract a shopper's attention or let it slip away unnoticed.

This month, we focus our attention on the Spirits category to uncover the makeup of best-in-class packaging that drives transactions - packaging that captures attention, facilitates easy shopping, influences emotion, confirms key information, and ultimately sparks shopper selection. That is, packaging that is Seen, Shoppable, Seductive and Selected! 

Every pack. ^unPACKED.^™