The Cannes Lions 2024 Festival of Creativity was in full swing, bringing together the brightest minds in the industry to celebrate and explore the power of creativity. Behaviorally was proud to be sponsoring the Insights Lighthouse session at Cannes Lions 2024, which has been a thrilling showcase of creativity and innovation. Our session, titled "The bull case vs the bear case: insights has driven creativity and will do so even more using AI or insights is falling short?" brought together industry leaders to explore the critical role of insights in driving creativity.
Cannes Lions 2024 also celebrated historic wins, including Iceland’s Brandenburg Reykjavik earning its first-ever Bronze Lion in Design for ‘New Gen Energy’. Standout campaigns included 'The Last Performance' by Orsted, which took home the Grand Prix in the Film category, and 'The Artois Probability' by AB InBev, securing a Grand Prix in Creative Data. The festival offered a wealth of content accessible through the Digital Pass, allowing participants to stream sessions, watch Awards Shows live, and continue learning until July 12th.
Key sessions emphasized the evolving relationship between creative partners and brand counterparts. The State of Creativity report highlighted the importance of improving these relationships to boost business outcomes. Additionally, our partnership with Google for the annual survey on AI’s impact on the creative industry underscored ongoing discussions about the future of advertising.
Behaviorally is honored to have contributed to the rich dialogue at Cannes Lions 2024 and looks forward to leveraging these insights to drive creativity and innovation in the industry.
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