The hair care category in the US is a big and busy part of the personal care world. Whether it’s shampoo, conditioner, or styling products, shoppers want products that can help them have healthy and great looking hair and solve their specific problems (like dryness, frizz, or scalp issues) and address specific needs (like oily hair, thin hair, or color-treated hair). Trends like natural ingredients, eco-friendly choices, and high-quality products are also shaping what people look for when they shop. With all this in mind, packaging can play a huge part in helping consumers ultimately make their decision.
Ultimately, in the competitive world of hair care, effective packaging is a crucial tool that drives brand success across every stage of the shopper journey. Behaviorally’s 4S framework can evaluate the packaging effectiveness. Each “S” in the framework plays an important role in helping hair care brands draw shoppers in and push them to purchase. When we focus on how packaging can Be Seen, Be Shoppable, Be Seductive, and Be Selected, we are on the right path to best engage the consumer and improve our sales!
Every pack. unPACKED.™