Now is the time for the insights industry to move beyond simply reporting data with overarching learnings to influencing strategic business decisions. For brands – whether global, national, or startups – to drive market share, they must be able to understand their consumer quickly and effectively. Our world is becoming more competitive at a speed we’ve never seen before. Therefore, human insights must utilize the clear and direct benefits of technology which allows teams to spend more time crafting stronger and more predictive direction at the speed of business.
AI solutions have provided the insights function with quicker answers; when delivered with the right partner that can complement the technology with the necessary human expertise, it results in a more confident decision driven by data and facts. The days of summarizing data on a slide and ensuring reports look good are of the past. As an industry, we need to be more forward looking, proactive, impactful, and precise with every business recommendation we make.
We have been waiting for this moment, where technology advancement allows insights to play a more strategic and dominant role in driving business growth. It is now time to stop talking – and lead from the front. Here are 4 things we can do in 2025:
Lead, Don’t Observe: Insights teams must take charge, transitioning from spectators to drivers of strategic business decisions.
Own the Outcome: Stop waiting to be called on. Stand up and take responsibility for achieving impactful business outcomes.
Leverage AI Because It’s Here to Stay: Gain better precision through the combination of consumer data and technology to speed up commercial value of insights.
A Behavioral Shift Is Among Us: How we operate and focus on strategy will yield more efficiency and deliver positive consumer outcomes for clients.
The future of insights is bold, proactive, and results driven. Let’s seize the opportunity to transform the way we lead, ensuring 2025 is a year of measurable success and innovation.
Contact us today to learn how Behaviorally's precision-driven insights can help you unlock profitable business outcomes this year.
THE AUTHOR