One of the core values we live by at Behaviorally is “Defining Tomorrow, Today”. In practice, this means that it’s woven into the DNA of our team members around the world not to accept the status quo, but rather continuously innovate and improve. In partnership with our clients, we’ve proven our collective capability to do this over again: in 2024 alone, developing a new platform called GLADYS (Generative Learnings Attitude and Decisions of Your Shoppers) to ensure a more collaborative and agile behavioral qualitative experience, as well as launching an entirely new program of unPACKED reports that explore the performance of packaging across categories. Just this week, we’re rolling out enhancements to our PackPower Score™, which now not only draws on our behavioral database to pinpoint capability of a packaging design to deliver sales, but quantifies which driver from our Be Seen, Shoppable, Seductive and Selected consumer behavior model is the true driver of ROI. Needless to say, we can’t wait to launch a series of new innovations in 2025, all drawing on the power of the world’s largest package design database and several of which are already part of alpha testing programs among key clients. Watch this space!
THE AUTHOR
Based in New York, Alex Hunt is the global CEO of Behaviorally. He has driven the company's post-carve-out strategy, positioning, and rapid expansion, guiding transformation from a full-service market research agency to a market leading tech-enabled data intelligence partner to the world’s leading brands. Prior to Behaviorally, Alex served as the global CEO of PRS IN VIVO and spent a decade at System1 Group (formerly BrainJuicer). In that role, he directly oversaw the growth of the USA business, as well as led client-facing teams across 14 offices worldwide, and served as an Executive Director on the PLC Board. Alex initiated his career at Kantar, gaining experience in both the UK and US.
Follow Alex on Twitter @AlexHunt84 or connect with him on LinkedIn.