Darren brings over 25 years of experience in consumer and shopper insights, with expertise across major sectors including FMCG, CPG, and tech. Prior to joining Behaviorally, Darren held senior positions at Fonterra, Nestlé, Colgate-Palmolive, and (PRS) Perception Research Services, where he delivered high-impact insights to empower brand, category, and customer strategies. His wealth of experience spans both regional and global markets, having successfully led initiatives across Australia, New Zealand, Asia Pacific, and the United States.
Behaviorally’s Managing Director of APAC, Nichole Gu, said of Darren’s appointment, “We are thrilled to have Darren join our growing team. His extensive experience in consumer and shopper insights, combined with his strategic leadership, will be invaluable as we continue to expand our presence in the APAC region and help our clients navigate the complex landscape of shopper behavior to own the most valuable moment in marketing: the purchase transaction.”
On his appointment, Darren commented, “I am thrilled to join the team at Behaviorally! This opportunity aligns perfectly with my passion for understanding shopper behavior and packaging, and I can’t wait to contribute to such an innovative and dynamic organization. Having been part of PRS’ international expansion nearly twenty years ago, it feels surreal to return in a new capacity, especially with the exciting developments and innovative tools under the Behaviorally rebrand. By combining AI with over 50 years of expertise in packaging and shopper insights, Behaviorally is a pioneer in this space and well-poised to deliver insights that drive our clients' commercial success. I am eager to leverage my extensive global insights experience, alongside my colleagues to foster growth for our clients. Here’s to new (and familiar) beginnings and the great achievements ahead.”
About Behaviorally: We are Behaviorally, The Transaction Experts. Influencing behavior in the final moments along the path-to-purchase is everything. Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. We deliver data intelligence to own the most valuable moment in marketing: the purchase transaction.
More information about Behaviorally can be found at: http://www.behaviorally.com/
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LinkedIn: https://www.linkedin.com/company/behaviorallyinc/
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For Media Inquiries: Janice Lai, Vice President, Marketing, Janice.Lai@behaviorally.com