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Ritz was on a journey to strengthen its presence in the munching/flavor forward snacking category by leveraging design cues that boost flavor, hand to mouth snackability, and modernization of the Ritz Toasted Chips subline. Pack.AI™ screened the initial designs to identify a lead direction. Qualitative PackPath™ explored subrange distinctiveness and shoppability in shelf context and impact of on pack elements to screen several designs and identify any refinements needed. The optimized design was validated via quantitative PackFlash™. The new Ritz Toasted Chips pack design was successfully launched into market as a distinctive brand offering and snacking occasion while delivering on product taste and experience expectations. |