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O Organics has built a strong foundation and had an opportunity to complete a brand repositioning to strengthen their visual identity and deliver key product benefits to their target audiences. An initial round of quantitative PackFlash® screened a wide range of designs to identify lead options along with potential optimizations. Refinements were made prior to a second round of testing which validated making the transition in market. The new brand repositioning and refreshed design was introduced in 2023. The visual system helps with greater presence on shelf, remains a brand the target audiences trust, and shows growth across fresh and center store categories. |
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Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs. |