Case Study: Just Crack an Egg™ > Behaviorally

BUSINESS CRITICAL ISSUE

Kraft Heinz was exploring a new extension to their Just Crack an Egg portfolio to capitalize on a growing trend of shoppers seeking quick-preparation, on-the-go breakfast-time meal solutions.

LEARNING

Pack.AI™ identified opportunities to strengthen visual equities for the design brief. PackFlash® and Stories™ provided consumer feedback, in-shelf context, and validated sales potential of the new designs for improved shelf visibility.

GROWTH OUTCOMES

Kraft Heinz successfully introduced four new Just Crack an Egg Omelet varieties to market in June 2021.

Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs.