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In 2023 Colgate launched a new product - Daily Brightness Toothpaste, with the intention to capitalize the rising demand for daily oral health in the post-epidemic toothpaste market of China. Before launch, Colgate approached Behaviorally to test 3 design options via its flagship PackFlash solution – to identify the winning design that works the hardest in driving trial at shelf and conveying a clear and compelling point of difference benefit that inspires action. This design won with its unique gradient color, innovative silver-plated double-layer cap and 3D shiny ball visual in the centre, which attracts the eye as well as intuitively conveys the POD of "molecular technology, healthy shine". |
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Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs. |