The Behaviorally Blog

Case Study: Chobani

Written by behaviorally | May 9, 2024 12:00:00 PM

BUSINESS CRITICAL ISSUE

Chobani Fit needed to be able to better compete against rival brands in the protein forward yoghurt category. The brand refreshed the packaging graphics across the range to attract new users and increase communication of the functional benefits of the Chobani offering.

PACKFLASH® VALIDATION

PackFlash provided consumer feedback on visibility, findability and purchasing power at shelf on the new design system. PackFlash also delivered context on how the new design worked better to communicate Chobani Fit’s key PODs against the competition.

GROWTH OUTCOMES

Chobani Australia has seen exceptional results following relaunch, with quarterly value growth of 72% vs YA.



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