Beverages unPACKED™ Report

Carbonated Beverages in the U.S. are a staple to the daily rhythms of consumers and, with more choices than ever, there are many factors to consider when picking out a drink of choice. Whether for a special occasion or to drink at home every day, consumers can choose from a large variety of sizes, types, and flavors. During shopping trips, packaging plays a major role in helping consumers make their final selections.

To stand out on shelf and drive purchases, carbonated beverage brands can reduce friction points consumers encounter and motivate shoppers to buy their products through their packaging. Behaviorally’s 4S framework can help guide brands on the important factors to consider throughout the entire shopper journey. So, let’s look at how carbonated beverage brands and their products can effectively Be Seen, Shoppable, Seductive, and Selected!

Every pack. ^unPACKED.^™