The Behaviorally Blog

Behaviorally Speaking: Product Innovation in APAC

Written by behaviorally | Mar 10, 2025 1:02:00 AM

In this month's episode of Behaviorally Speaking, Kuo Wei Wu (Director) sat down with Pratt Hetrakul (Marketing Science Partner, Meta Thailand) to discuss APAC's role in product innovation, why it’s a critical market, and the unique challenges brands face in the region.

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Meet the Speakers

Kuo Wei Wu
Director, Behavioral Qualitative
Behaviorally

Pratt Hetrakul
Marketing Science Partner
Meta Thailand