We are pleased to announce the 2024 PackPower Awards: Sustainability Edition, celebrating successful pack designs that are also mindful of their environmental impact.
The need for eco-friendly innovation has never been greater and, therefore, this edition of Behaviorally's PackPower Awards, puts the spotlight on packaging that utilizes sustainable practices including recycled materials, being recyclable, and more. This year’s focus on sustainability is especially timely, as more brands and consumers demand environmentally-friendly solutions, without compromising on the packaging’s ability to drive sales. By analyzing the best pack designs that are also sustainable, we not only highlight their environmental impact but also demonstrate how they perform at the all-important moment of truth: the purchase transaction.
We know that the most effective pack design can increase sales by up to 5%. With our proprietary PackPower Score™, Behaviorally has identified the most successful pack designs that offer a sustainable benefit to the consumer and the world at large. The Score is an easy-to-understand, one number score, indicating the potential of pack design to drive in-market sales. Backed by the industry's most extensive pack design database and marrying consumer response with sales data using vision recognition AI, the PackPower Score is the industry standard for predicting package design effectiveness. It has become an essential metric that allows the world’s leading consumer brands to predict whether their product will be selected in the most important moment in marketing: the purchase transaction.
The insights presented in this report provide a comprehensive understanding of how these principles come together to create pack designs that both convert into sales and offer a sustainable benefit. In this report, we focus on the most effective pack designs from the several hundred we tested. The packs tested are representative of different regions and recent category launches. Our goal is to provide you with inspiration and actionable insights to elevate your own packaging.
Congratulations to all the winners featured in this report, many who we are incredibly privileged to support and partner with at Behaviorally.
Click below to download a copy of the PackPower Awards Report that unlock the secrets to create pack designs that both convert into sales and offer a sustainable benefit:
Join us in the PackPower Awards Metaverse Art Gallery to explore these best-in-class pack designs:
Thank you again for registering for our virtual event, 'The Behaviorally PackPower Awards 2024: Sustainability Edition'. The recording is now available, providing insights to stay ahead of the curve and deepen your understanding of sustainable packaging.
Contact us today to elevate your packaging design and embrace the strength of the PackPower Score!
