Prior to joining Behaviorally, Wyld was most recently Senior Vice President at Sentient Decision Science. Wyld also held senior roles at several leading companies including System1 Research Inc., Sony Pictures Television International, Walt Disney TV (EMEA), and others. Wyld was integral in designing and implementing behavioral science-based market research solutions with a strong focus on the tech sector.
Wyld will be leading Behaviorally’s Los Angeles office which also welcomes Rodriguez as Director, who was most recently Insights Director at Sentient Decision Science. Rodriguez also held senior roles at 2CV and System1 Research Inc.
Behaviorally’s Managing Director of Americas, Scott Brill, said of the appointments, “We are thrilled to have both Simon and Danny join the Behaviorally team with their robust experience in building strong, consultative client relationships as we are excited to further support our clients on the West Coast and expand our regional footprint. Their extensive insights knowledge, including both supplier and client-side experience and behavioral science background, is a wonderful addition to our team to help support our strategic vision in helping our customers own the most valuable moment in marketing, which is when a sales transaction takes place.”
About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
More information about Behaviorally can be found at: http://www.behaviorally.com/
Twitter: @behaviorallyinc
LinkedIn: https://www.linkedin.com/company/behaviorallyinc/
For Media Inquiries: Janice Lai, Vice President, Marketing