As a Director, Hunt will work closely with IA leadership to fairly represent the diverse interests of IA’s membership, encouraging engagement in the Association’s programs, setting long-term strategic plans, and acting as a liaison to strengthen member relations. “It’s a great honor to join the IA Board and collaborate with my peers to advance the insights field,” Hunt remarked. “I look forward to helping shape strategies that align with our industry's evolving needs and promoting an engaged, forward-thinking insights community.”
The selection of IA Board members involves a rigorous process led by the IA Nominating Committee, which identifies candidates based on their professional qualifications, commitment to the Association’s mission, and alignment with IA’s strategic objectives. The 2025 slate was presented to the Association’s membership for approval, and Hunt’s candidacy was approved by a majority vote.
Serving as CEO of Behaviorally, Hunt has driven the company’s industry-leading work in Behavioral AI solutions and consumer behavior insights, supporting a wide range of clients in making data-driven decisions. Hunt’s experience and leadership in harnessing AI to illuminate consumer choices and deliver impactful data intelligence—to capture the most valuable moment in marketing: the purchase transaction—will be invaluable to the Insights Association as the organization continues to lead in an era of rapid technological advancement.
About Behaviorally: We are Behaviorally, The Transaction Experts. Influencing behavior in the final moments along the path-to-purchase is everything. Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. We deliver data intelligence to own the most valuable moment in marketing: the purchase transaction.
More information about Behaviorally can be found at: http://www.behaviorally.com/
X fka Twitter: @behaviorallyinc
LinkedIn: https://www.linkedin.com/company/behaviorallyinc/
YouTube: https://www.youtube.com/@behaviorallyinc
For Media Inquiries: Janice Lai, Vice President, Marketing, Janice.Lai@behaviorally.com
Board members volunteer extensive time to ensure that the Association remains a strong advocate and resource for all members, from emerging professionals to seasoned leaders, across all sectors of insights and analytics.