(New York City) Behaviorally, the digital-first market leader in marketing consultancy, is pleased to announce today the appointment of Scott Brill to Managing Director of the US business bringing together the company’s full AI technology stack and the larger customer success efforts.
Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior in an effort to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
Scott previously held the position of Chief Commercial Officer leading the global sales team and most recently led the eFluence™ technology division of Behaviorally. Across his nearly 20 years of experience in market research, working across numerous sectors, Scott has focused on utilizing technology and innovative approaches to better support customers.
Behaviorally’s Group President, Crispin Beale, said of the appointment, “I’m so pleased to announce Scott will be taking the helm to lead our US teams and a more active role in the global leadership team which has grown extensively this past year with offices in France, Germany, Switzerland, and Philippines along with our offices in UK, Singapore, and Shanghai. Scott will be working directly with our teams in New Jersey, New York City, Chicago, and the West Coast across our growing client base. Scott’s extensive experience with global clients, success leading market development & research teams and his expertise in AI technology will truly allow us to fully embed and integrate technology that benefits our customers growth objectives.”
About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
More information about Behaviorally can be found at: http://www.behaviorally.com
Twitter: @behaviorallyinc
LinkedIn: https://www.linkedin.com/company/behaviorallyinc/
For Media Inquiries: Janice Lai, VP of Marketing