Decision Precision

WHO WE ARE

We transport you to the moment of purchase transaction. We know exactly what your customers will decide. We guide you with Decision Precision intelligence.

160,000

Visual Assets Databased

400M

Behaviors Captured

55,000

Packs Validated

We deliver
data intelligence

Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics.

Our PackPower Score™ is the intelligence you need to develop packaging that sells.

Trusted By Global Brands

Our market leading data intelligence drives purchase transactions across the Consumer Packaged Goods, Health and Well-Being, Technology, and Retail sectors.

Explore Our Products

STORIES

Client Testimonials

When working on strategic projects, I know that I can rely on Behaviorally as their studies are always of the highest quality.

Julien Rondeaux

Insights Manager WE

We have recently completed a project with Behaviorally and everything was amazing! The team is knowledgeable and attentive. They speak to us as partners; always being as helpful as possible. They go beyond just delivering the results - they join the dots and enable us to action the findings in the research. I reference your book regularly and often direct colleagues to sections of it. I think of Behaviorally as the Rolls Royce of packaging research and I never hesitate to partner with them for our packaging research needs.

Meryl Debrosse

Global I&A Manager – Enfa

I needed a quick turnaround for a last-minute project and the Behaviorally team were fast and flexible. They went above and beyond to provide true insight into consumer behaviour and presented us with a clear direction and design preference which could not have been better. Thank you for the super work!

Chiara Zamboni

Pepsico

We have done many pieces of work with Nichole and her team at Behaviorally, especially for packaging refresh. I’m very happy with the work and quality of reports. The team is diligent and has a fantastic ‘can do’ attitude. When we encounter barriers, Nichole always finds a solution. Even with budgetary constraints, we are able to have an open and honest discussion and find the best way forward. This is partnership magic!

Claris Ng

APAC Consumer Insights Lead

Our recent qual project with Behaviorally was a 10 out of 10 experience magic!

Kat Borkowska

Associate CMI Manager

I have now worked on a few very important packaging research projects with the Behaviorally team and it has been a very positive learning journey. Not only are they packaging experts, but they also come with strong industry/LEGO understanding.

I’ve experienced a Behaviorally team leading the whole end to end research process but still being very open/inclusive/collaborative to build the strongest outcome together. There was clear definition of roles and responsibilities from day one which I appreciated a lot. I’ve experienced a diverse team coming together, utilizing each other’s experience and skills to build simple but powerful and actionable storylines back to the LEGO business. A team that are objective and dare to speak up and challenge our business.

What really stood out to me is the people – they make the difference. Not only are they nice and caring people, but they also focused on building a trusted and safe environment allowing everybody to speak up and sometimes having tougher conversations. Taking in constructive or tough feedback is not always easy. The Behaviorally team demonstrated strong resilience despite a couple of extra iterations of the final storyline. That really impressed me.

One way to measure success is to observe how stakeholders react and the number/type of questions they have after the debrief/topline presentation. In my case they were very quiet which was a good thing. Everything had resonated with them, and the recommendations were super sharp and actionable. Most of them were activated. I am already looking forward to working with Behaviorally on future packaging studies.

Benjamin Duve

Senior Manager, Global Insight

The Behaviorally team has really been an amazing partner! When executing research, they take ownership over the research design which helps alleviate the back and forth in my busy schedule. They always provide a strong industry perspective especially when the team is looking for guidance on general pack design and architecture. And lastly, they continue to be our best partners by delivering in a timely manner with quality and pricing. I am excited to continue leveraging them in 2025 with our iconic brands.

Jordon Bos

Consumer Insights Manager

We’ve had the pleasure of working with Behaviorally on a very challenging project this year, and the team was definitely up to the task. They did a great job of keeping us on track (even when timelines had to shift and deviate) and we were impressed with the final output and key insights that were delivered.

Cassie Jackson

Innovation Manager

Working with Behaviorally is a pleasure: the process feels seamless where it could be complex. They bring their shelf test expertise which is a true added value for us. They are good listeners, so they understand our business specificities and adapt, resulting in useful and customized recommendations.

Gaël Chevé

CMI Director Insights & Brands

Behaviorally strikes a balance between highly systematized testing and the flexibility to ensure nuanced (and actionable) feedback. Their super sharp research team has been a great partner in helping our clients make intelligent design decisions.

Georgia Thunes

Partner and Strategy Director