Decision Precision

We transport you to the moment of purchase transaction. We know exactly what your customers will decide. We guide you with Decision Precision intelligence.

160 Thousand

Visual Assets Databased

400 Million

Behaviors Captured

55 Thousand

Packs Validated

Influencing behavior in the final moments along the path-to-purchase is everything. In-store or online, own the most valuable moment in marketing: the purchase transaction.

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We deliver data intelligence

Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics.

Our PackPower Score™ is the intelligence you need to develop packaging that sells.

Trusted By Global Brands

Our market leading data intelligence drives purchase transactions across the Consumer Packaged Goods, Health and Well-Being, Technology, and Retail sectors.